Hillary's Campaign: Too Similar to Mature Dating Site's?

Hillary's Campaign: Too Similar to Mature Dating Site's?
Not the brand association Hillary wants.

Hillary's Campaign: Too Similar to Mature Dating Site's?

Justin Lavelle
April 13, 2015

Hillary Clinton formally announced her run for President over the weekend, via Twitter. Showing social media savvy may be a good way to connect with some her party’s younger voters who turned out in droves for her former campaign rival, Barack Obama, during the 2008 campaign.

Unfortunately, this opening move might be slightly negated by her team’s choice of campaign slogan, “It’s Your Time.” As The Daily Caller points out, such a slogan, in addition to sounding like a cheesy self-help webinar ad, also echoes the tagline of online dating site OurTime.com, which helps Americans in their 50s and 60s find love.

The similarity is especially unfortunate in this case, as Clinton’s age will likely be made a potential issue should she win the nomination. In fact, as the same article points out, Republican candidates have already started to highlight it in connecting the new Clinton campaign as a relic of a past better forgotten.

Clinton would be the second oldest President to win, after Ronald Reagan, if she were to win it this time around.

What do you think? Is this a non-story that will be the first in many to fill the gaps in what is likely to be a stroll for Hillary to her party’s nomination and potentially back to the White House? Or is the choice of slogan a sign of early sloppiness that may show she hasn’t learned all her lessons from 2008? Let us know your thoughts in the comments.


Disclaimer: The above is solely intended for informational purposes and in no way constitutes legal advice or specific recommendations.