At BeenVerified we’re obsessed with data, and creating compelling consumer products from it. (By the way, if you share our passion for data, perhaps you should join our team). As the holidays approach, below are some unique gift ideas for the data obsessives among your friends and family.
Dataclysm: Who We Are (When We Think No One Is Looking) by Christian Rudder
As a co-founder of OKCupid, the dating site that made headlinesearlier this year for running experiments on its users, comes a book about human behavior from the data created when we interact with each other online.
As Rudder says in an interview promoting the book, “Your preferences on OKCupid tell us what you find sexy, and your reaction to the strangers the site offers up tells us how you judge people. The articles you “like” tell us not just about your politics, but even predict your intelligence.”
The result is “a new picture of mankind based on our data.” Creepy? Maybe. Fascinating? Definitely.
You’ve heard about the connected home, but what about the connected car? Automatic plugs into your car and then transmits data back to an app on your smartphone.
No more relying on mysterious engine lights, you can now get detailed information on the health of your car and how best to manage it through Automatic. It can also help you save money on gas, remember where you park and help you get assistance quickly in an accident.
You may recognize the founders in the promo video from Shark Tank, and it’s true that Mark Cuban is a major investor in this product.
What at first may seem like a mildly improved (and really expensive) light bulb that can change colors becomes a much more interesting proposition when you realize it has the capability to interact with the data on your phone.
The “smartbulbs” can be programmed not only to wake you up gently with warm light in the morning or alternate on and off when you’re not at home to dissuade burglars, but also can sync with your stock portfolio or scores of your favorite sports teams, and change color based on the data it receives.
Let us know about your favorite data-related gifts in the comments.