Visual discovery tool Pinterest announced today that it’s taking steps to improve the search functionality of its vast collection of pins.
It turns out that what other users search for can be predictive as to what you will likely search for. As Gigaom reports, they can utilize this power of the crowd through a platform called QueryJoin:
Pinterest uses a data-collection workflow called QueryJoin that helps with applying one user’s search queries and the data gleaned from those searches to other users in order to generate more relevant search results for everyone involved. QueryJoin contains data like search queries, demographic statistics, adjacent queries and pins.
As companies continue to harness and aggregate huge amounts of data, we can look forward to better, more intelligent searches on everything from social networks to Netflix and Amazon.
And speaking of Pinterest, check out BeenVerified’s Pinterest page where we follow our interests from beautiful craft IPAs to meditation and breathtaking data visualizations.