Pinterest Improves Search With Data

 

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Pinterest is innovating its search feature. Photo credit: mkhmarketing

Visual discovery tool Pinterest announced today that it’s taking steps to improve the search functionality of its vast collection of pins.

It turns out that what other users search for can be predictive as to what you will likely search for. As Gigaom reports, they can utilize this power of the crowd through a platform called QueryJoin:

Pinterest uses a data-collection workflow called QueryJoin that helps with applying one user’s search queries and the data gleaned from those searches to other users in order to generate more relevant search results for everyone involved. QueryJoin contains data like search queries, demographic statistics, adjacent queries and pins.

Read the whole story on Gigaom here, which references Pinterest’s original blog post on the subject and has more technical info on QueryJoin.

As companies continue to harness and aggregate huge amounts of data, we can look forward to better, more intelligent searches on everything from social networks to Netflix and Amazon.

And speaking of Pinterest, check out BeenVerified’s Pinterest page where we follow our interests from beautiful craft IPAs to meditation and breathtaking data visualizations.

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Not All Reviews Are Created Equal

I love my wife very much, but like most couples, there are certain characteristics that make me feel like we are the subject of a certain Paula Abdul hit single from her debut album “Forever Your Girl.” One prime example is our feelings toward “user reviews.” Jessica will automatically read all the reviews before making any decision, ranging from restaurant choice, selecting an exterminator, to selecting a hotel. While she can be somewhat discerning about individual reviews, ultimately they have a direct impact on her actions.

I, for the most part, could care less about user reviews. Parts of the reason are natural personality traits and the other has to do with the process of leaving a review itself. My wife asked why “I care a lot about Airbnb reviews” while I “refuse to even look at a Yelp review.” Well, the real reason is simple: not all reviews are created equal. Let’s break this down a little bit: (more…)

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3 Things to Try in 2012, Collaborative Consumption Edition

At BeenVerified, we’re sort of in love with a little thing called collaborative consumption. Collaborative consumption is a global movement to encourage the sharing of goods and services directly with people instead of through the traditional middle man (i.e. mega-marts and more established corporations).

So, while you’re writing those new year’s resolutions, why not throw a little collaborative consumption into the mix? Here’s how:

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