By now, nearly everyone with a Facebook account is aware of the Cambridge Analytica scandal, which involved the unauthorized use account data from more than 50 million people.

The information was obtained directly from users in 2014 via an online survey posted by Cambridge University researcher Aleksandr Kogan. The survey promised a small monetary reward upon completion, but to get paid, the user had to install a Facebook app that claimed it would “download some information about you and your network.”

The creators of WhatsApp once stated in a 2012 blog post: “Advertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought.”

They gave users the expectation of an ad-free messaging platform – proudly stating their engineering efforts go toward fixing bugs and adding new features, not “writing better code to collect all your personal data.”

As they said it: “That’s our product and that’s our passion. Your data isn’t even in the picture. We are simply not interested in any of it.”